Marketing

Successful online marketing is eight parts strategy and two parts implementation and tactics.

Online innovators in the financial services sector have a thorough understanding of customer behaviour. They are quick to react to industry trends and are the first to adopt cutting-edge technology to attract new business and deliver practical solutions for customers.

E-marketing is evolving as organisations increase their understanding of online customer behaviour and more effective tools become available for targeting customers.

The pace of change is rapid. Marketing to the masses has never before been so quick and easy; so cost effective. Is your organisation a leader or a follower?

Online Banking Review keeps its subscribers up to date with e-marketing developments and issues.

Our in-depth coverage will assist you:

• Understand new and evolving markets.
• Find out what is and isn’t working in online marketing.
• Identify competitive threats.
• Grasp ‘best practice’ e-marketing solutions.
• Discover new online marketing opportunities.
• Learn how organisations are integrating on and offline marketing initiatives.

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Just some of the topics Online Banking Review covers include:

Marketing news archive

Oct/Nov 2007

Marketing gets friendly

To attract the customers of tomorrow banks need to embrace social media

by Simon van Wyk, HotHouse Interactive

Aug/Sep 2007

Banking without the banks

Peer-to-peer loans are now available online through companies from Virgin to Facebook

by Simon van Wyk, HotHouse Interactive

June/July 2007

"Spending spree on paid search"

Search might not be as sexy as other marketing channels, but it's only going to get bigger

by Simon van Wyk, HotHouse Interactive