Successful eMarketing of Financial Services

Leveraging your eMarketing strategy to turn clicks into sales

Where/When:

Sydney September 12
AGSM

Level 6, 1 O'Connell St

Cost:

$895

$695 (Online Banking Review & Retail Banking Review subscribers, AIMIA members, Abacus members, and customers of The System Works and HotHouse)

To register:

Register online

Download registration form

Email: forums@onlinebankingreview.com.au

or call (07) 3217 3422

Endorsed by:

Sponsored by:

Agenda

Successful eMarketing of Financial Services
8.30am	Registration opens
9.00am	Opening remarks from Chair - John Butterworth, CEO, AIMIA
9.15am	The top 10 trends driving online consumer behaviour Global institutions with their finger on the pulse The peer-to-peer lending phenomenon Creating a culture of innovation Richard Watson , Futurist and Editor of What's Next (Confirmed)

9.45am	Developing a successful brand online What online delivers beyond other branding mediums Why online is different for branding How online feedback will change your brand forever Andrew Inwood, Principal, Brandmanagement (Confirmed)

10.20am	Search 2.0: Beyond SEM How search marketing is dramatically changing The impact of web analytics on search Emergence of the single channel James O'Toole, Chief Product Officer - Search & Analytics, Facilitate Digital (Confirmed)

10.45am	Networking break

11.00am	Strengthening customer acquisition by improving the online customer experience Getting to yes – enhancing your online messages to turn clicks into relationships Streamlining the application process Developing winning campaigns from creation to fulfillment Adir Shiffman , Director, Global Reviews (Confirmed)

11.30am	Panel Session
	Is there still a digital divide in financial services marketing? Is your online spend driving branding and acquisition, clicks or sales? The challenge of integrating marketing activity across all channels Which parts of the online spend are delivering the best return, and which are losing out to offline spend? Benn Glazier, Head of E-Business Marketing, Russell Investment Group (Confirmed) Trang Nguyen , Web Content Manager, *ETRADE Australia** (Confirmed)
12.20pm	Datamonitor report preview - Denis Mason
12.30pm	Lunch

1.10pm	Case Study: RateCity and the market for aggregation The consumer reaction to RateCity The role of aggregators today Future plans Andrew Willink, Executive Chariman, RateCity (Confirmed)

1.45pm	Keeping your brand relevant online The current media landscape - how are your customers and prospects spending their media time Leveraging your brand & marketing assets online International & local case studies of great brand marketing online Melanie Silva, Industry Marketing Manager - Finance, Google (Confirmed)

2.20pm	To blog or not to blog Why take the plunge? The impact blogging has on customer advocacy International examples of smart blogging Simon van Wyk, Managing Director, HotHouse Interactive (Confirmed)

3.00pm	Networking break

3.20pm	What people are saying about your brand Word of mouth in a digital age Engaging in the blogosphere Leveraging social networks for market research Heather Albrecht , Digital Communications Strategist, Digital Connections (Confirmed)

3.50pm	Panel debate
	Mobile, rich media and web 2.0 - Where's the return on investment? The major factors standing in the way of banking sector investment in “the next big thing” Which applications are likely to be trialed first The impact of new media on established brands Cheryl Lead , Co-founder, Molt:n Digital (Confirmed) Marcelo Silva, Head of Marketing, Australia, PayPal (Confirmed) Michael Weeding , Online Marketing Manager, Citigroup (Confirmed)

4.50pm	Close & networking cocktails

Foresight Forums Calendar 2007

FORUM	DATE	LOCATION
Online Banking 2.0: Innovating for the future	22 March	Sydney
Financial Services Technology at the Frontline: Successfully integrating branch, web and contact centre technology to deliver a seamless customer experience	31 May	Sydney
Green Banking: New products, processes & policies	28 June	Sydney
Cyberwars 2007: The case for collaboration to defend against online financial fraud	16 August	Sydney
Successful eMarketing of Financial Services: Leveraging your eMarketing strategy to turn clicks into sales	12 September	Sydney
Payments: The next generation of payment methods	18 October	Sydney
Quest for Talent: Recruiting, retaining and rewarding key talent in financial services	15 November	Sydney
Review 2007/Preview 2008	13 December	Sydney

Pre-register your interest in any of the above events and we will send you more information as soon as it's available

TERMS & CONDITIONS

Refunds

To obtain a full refund, delegates must notify Foresight Publishing in writing at least 10 working days prior to the program start date that they wish to transfer to an alternate event, or cancel.
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Cancellation or transfer notifications should be faxed to Foresight Publishing at (07) 3217 3722, or emailed to forums@onlinebankingreview.com.au.
It is the responsibility of the registered person to ensure transfer or cancellation notifications are received by Foresight Publishing within the 10 working days notice period.

Non attendance

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General

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