Marketing 2008

Innovation in Financial Services Marketing

Where/When:

Sydney August 28

MGSM CBD Campus
51-57 Pitt St

Cost:

$895 + GST

$695 + GST (Online Banking Review & Retail Banking Review subscribers, AIMIA, MAANZ & Abacus members)

Scroll down for the full agenda

To register:

Download registration form

Email: forums@onlinebankingreview.com.au

or call (07) 3217 3422

Register by July 31 and you can bring a colleague for free.

Endorsed by:

Agenda

Marketing Briefing: Innovation in Financial Services Marketing
8.45am	Registration opens
9.00am 9.15am	Introduction from the Chair John Butterworth, AIMIA Keynote: Innovate or die? Building a culture of innovation in financial services The role of marketers in the digital age Balancing tradition with the need to participate Top 10 tips for marketing innovation Gabriel Griego, Vice President of Marketing, Wesabe (by video with live Q&A session)

10.00am	Financial services marketing in the age of social computing How are Australian consumers changing the way they make financial decisions? How do financial institutions engage with their customers on these new terms? Five strategies for rising to the social computing challenge Steven Noble, Senior Analyst, Forrester Research (confirmed)

10.40am	Networking break

11.00am	Integrating your online customer servicing strategies Building a relationship with customers online Techniques for building customer feedback into your marketing process Joining up channels and self service Michael Wood, Head of Electronic Channels, HSBC (confirmed)

11.35am	The death of the campaign? Re-evaluating the traditional approach to product or brand launches Proven techniques for closing sales online Examples of innovation in global financial services marketing Melanie Silva, Head of Financial Services, Google (confirmed)

12.10pm	Interactive roundtable session Led by Sandra Hanchard, Analyst, Hitwise Participants break out to discuss topics of the forum in a group environment
1.00pm	Lunch
2.00pm	Mobile marketing 101 Adapting online campaigns for mobile What mobile Internet users want The usage metrics available to mobile marketers Oliver Weidlich, Mobile Customer Experience Specialist, Ideal Interfaces (Confirmed)

2.35pm	The impact of comparison websites on financial services marketing How to optimise your website for changed customer behaviour Keeping the customer onside as they are directed to your website Challenges for you as the price comparison market grows Adam Goodvach, CEO, Global Reviews (Confirmed)

3.10pm	Networking break

3.25pm	Case Study: NAB Life Using persona-based marketing to connect with customers The bank as content creator The customer reaction Veronique Whitaker, Direct Strategy Manager, NAB (confirmed)
4.00pm	Panel session: That promoting safety, security & a strong brand are more important to bank marketers than innovating Has the credit crunch stifled innovation? Can social networks be used to create trust? What stands in the way of disruptive innovation in Australian banking? Trent Moy, General Manager, Digital Marketing, Commonwealth Bank (confirmed) Jacqui Steiner, Sales & Marketing Manager, RaboPlus (confirmed) Michael Weeding, Online Marketing Manager, Citibank (confirmed)

4.45pm	Close & networking cocktails

Foresight Forums Calendar 2008

FORUM	DATE	LOCATION
Technology: Enterprise & Web 2.0 for financial services	29 May	Sydney
Security 2008: Combating multi-channel banking fraud in an increasingly connected world	26 June	Sydney
Marketing 2008: Innovation in Financial Services Marketing	28 August	Sydney
Retail Delivery: Branches to Stores	25 September	Sydney
Payments: The next generation of payment methods	23 October	Sydney
Quest for Talent: Recruitment, retaining & rewarding key talent in financial services	20 November	Sydney
Review/Preview	11 December	Sydney

Pre-register your interest in any of the above events and we will send you more information as soon as it's available

TERMS & CONDITIONS

Refunds

To obtain a full refund, delegates must notify Foresight Publishing in writing at least 10 working days prior to the program start date that they wish to transfer to an alternate event, or cancel.
Delegates who transfer or cancel from an event inside 10 working days from the start date are liable for the full program fee. No refunds will be given in this instance.
Substitutions can be made, with prior notification to Foresight Publishing, at any time up to the program start date, with no penalty.
Cancellation or transfer notifications should be faxed to Foresight Publishing at (07) 3217 3722, or emailed to forums@onlinebankingreview.com.au.
It is the responsibility of the registered person to ensure transfer or cancellation notifications are received by Foresight Publishing within the 10 working days notice period.

Non attendance

If a delegate fails to attend a program, program fees will not be refunded or allocated to another event.

General

Foresight Publishing reserves the right to postpone or cancel a program due to low enrolments or unforeseen events. Full refunds or transfers will be given in this instance.
Foresight Publishing is not liable for any costs incurred by the attendee if the program is cancelled or postponed.
Foresight Publishing reserves the right to change course fees, dates, content, speakers or method of presentation at its discretion.