Thursday 19 November, 2009

 (Please note this is a rescheduled date)

Sydney 

$995 + GST

$795 + GST (Online Banking Review & Retail    Banking Review subscribers & AIMIA & Abacus members)

Early bird - subscriber/member ($636 + GST if booked by October 9)
Early bird - standard ($795 + GST if booked by October 9)

Scroll down for the full agenda

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Email: events@onlinebankingreview.com.au

or call (07) 3217 3422

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8.45am

9.00am

Registration opens

Introduction from chair: John Butterworth CEO, AIMIA

9.15am

Keynote Address

Influence in a truly connected world

• The changing role of marketers when control over banking shifts to the individual
• How will social networking evolve in the future
• What should marketers do now to help build the future-proof bank?

Jeff Carter

Founder of the Centre for Future Banking
CEO, Azigo

9.50am

Integrating interactive and digital marketing into your overall marketing strategy

• Interactive marketing is becoming more important but how do you ensure it doesn't develop a silo of its own?
• Dealing with agency partners to deliver a consistent approach
  
• The Commonwealth Bank's approach to multi-channel marketing and harnessing influence

Andrew Murrell, General Manager Channel Marketing, Commonwealth Bank

10.25am

Networking break

10.45am

Innovative marketing behind the password

• Techniques for marketing within Internet banking
  

David Gration, General Manager, Direct Banking Solutions, Sandstone Technology

11.20am

Case Study: SmartyPig and the growth of social saving

• Capitalising on the power of social networks to embrace word of mouth marketing
• Tapping influencers to make your message viral
• The role of banks as content creators

11.55am

The psychology of influence

• What brand messages are consumers responding to right now?
• What makes a customer turn into an advocate of your brand?
• The messages you should be including in your marketing.

Andrew Inwood, Principal, Brandmanagement

12.30pm

Lunch

1.30pm

Interactive roundtable session

A chance to breakout, interact with your peers and discuss some of the conference's key topics.

2.20pm

Building your customer base with social media - a Polish case study

• The launch of mBank.cz by BRE Bank
  
• How we built social media into our entire proposition
  
• The role of online communities in customer acquisition
  

Networking break

3.15pm

Which brands have the greatest influence online and why?

• What can bank marketers learn from retailers?
• Coles Gift Card - a promotional case study
• How to build a digital strategy with longevity

Nick Dalla Riva, Director, DallaCom

3.55pm

Panel debate: That building a social media strategy is a waste of time

• Should brands embrace social media in an organic way, or formulate a strategy to fit with the overall marketing plan?
• Can you take a structured approach to social media?
• What's a trend and what's a fad, and how can you tell the difference?
• Is it worthwhile targeting influencers, and if so, how do you identify them?

Tarnya Baohm, Digital Marketing Manager, RaboPlus

Sascha Hunt, Head of Digital and Direct Marketing, BT Financial

Gavin Heaton, Publisher

4.55pm